49% of UK consumers could not buy a bike outright right now, and a quarter of those would take at least 6 months to be able to afford one
- Almost half of UK consumers (49%) are not able to buy a bike outright right now, and a quarter (25%) of those who can’t, say it would take at least 6 months to save for one
- 22% say not having access to a bike impacts cycling to work, with 22% also saying the cost of bikes and accessories impacts the ability to cycle to work
- However, cycling to work is on the up. 32% of UK consumers currently cycle to work – over a 10% increase since 2023 (19%)
25th July, LONDON: Ahead of Cycle to Work Day 2024, a new study by BHN Extras, has found that 49% of UK consumers are not currently in a position to buy a bike outright. A quarter (25%) of those consumers, also stated that it would take at least six months to save for one, with 50% stating that they would be most likely to purchase a bike by splitting the cost.
Not having a bike impacts the choice to cycle to work for 22% of the UK, with 22% also stating the cost of bikes and accessories as a deterrent. While the cost of bikes can act as a barrier, cycling to work is on the up. 32% of consumers currently cycle to work – a 13% increase compared to 2023 (19%). Research suggests this could be even greater in 2025 with a third (34%) of consumers currently considering introducing cycling to their commute.
Knocking down the barriers
For those who don’t currently cycle, besides a long commute, fitness (46%) and accessibility (25%) are the top barriers. But with nearly half of people (42%) believing that cycling could cover part of their commute, there remains a huge opportunity to get the nation cycling. And encouragement could come from unlikely sources – 67% of consumers say they'd be more likely to start cycling if their employer provided support
However, with the typical demographic of a cyclist tending to be those who are younger (43% 18-24 yo), male (40%) and living in Greater London (39%), the majority of cyclists (58%) feel like they don’t fit the bill. But that shouldn’t become another barrier for cyclists to enjoy the benefits of cycling.
BHN’s research found that three quarters (75%) of those who cycle agree that they discovered several more benefits since cycling than not and 47% of people believe that cycling will have the biggest impact on their mental health.
Adrian Warren, Senior Director, Product Management, BHN Extras said: “It is clear that people want to cycle to work and with it being the 25th anniversary of The Cycle To Work Scheme and an olympic year - the timing could not be better. But there are also barriers that need to be addressed. Whether it's the upfront cost of bikes, levels of fitness or feeling like you’re not the ‘typical’ demographic, cycling has significant benefits from better mental health and less impact on the environment.
“It’s interesting that so many people said they would be more likely to cycle if they had support from their employers. There is cost effective support out there that can help overcome many of the barriers. Cycle to Work Schemes for example, are offered through employment and help to spread the cost of bikes and accessories through salary sacrifices"
Jason Robinson, OBE, Ex-England Rugby Captain and cycling enthusiast said: “Physical health has always been a huge part of my life but it can be hard to fit it into a busy schedule. For many, cycling to work can be a convenient way to build exercise into their daily routines. Not fitting the typical demographic might be off putting for some but cycling is an activity for all, no matter where you live, your age or fitness ability - everyone can make the most of the many benefits associated with cycling"
ENDS
About the research
BHN Extras conducts annual research into the attitudes, barriers and perceptions of cycling in the UK. The goal was to showcase how the UK really feels about cycling, active commuting ahead of Cycle to Work Day 2024. BHN Extras has actively supported Cycle to Work Day for the last ten years.
To create this research, BHN conducted a UK-wide survey of 2,000 employed people across a range of sectors. 73% of respondents were aged between 25 - 54, 49% were female and 51% were male, 29% came from companies with employee numbers between 1 - 100, 24% 101 - 500, 13% 501 -999 and 30% 1,000+.
About Cyclescheme
Cyclescheme, is the market leading Cycle To Work solution from BHN Extras. An employee benefit that saves you up to 42% on a bike and accessories. Employees pay nothing upfront, and the payments are taken tax efficiently from salary by their employer.
About BHN Extras
BHNk Extras is a leading, cost-effective, employee engagement and benefits platform. It’s a simple, straightforward, no-hassle way to offer employees a comprehensive range of flexible, personalised workplace benefits that support their mental, physical and financial wellbeing. Benefits include Cyclescheme, Techscheme, Byond cashback card, Extras Discounts, MyGymDiscounts and more. Find out more here www.blackhawknetworkextras.co.uk.
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